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Feedback Culture: The Untapped Opportunity for L&D to Improve Capability

Join this 30-minute live session to see why the person giving feedback builds more capability than the person receiving it — and how to design feedback into your programs so it actually changes behavior.

  On-Demand Webinar

96% of employees agree that regular feedback helps people improve. Only 26% say the feedback they actually receive helps them do better work. That gap isn't an effort problem — it's a design problem. Most feedback programs are built around ratings, recognition, and general coaching conversations, instead of real work evaluated against a shared standard.

What the webinar covers

The measurement gap. Where feedback fits into Level 3 of the Kirkpatrick Model, and why it's the bridge between learning and behavior.
The giving vs. receiving research. Why the person giving feedback builds more capability than the person receiving it.
Real work as the standard. Why feedback tied to real work builds capability faster than ratings, recognition, or general coaching conversations.
Designing it into the work. How to build feedback into a program so it's part of the work, not one more task for managers.

 

What Is the Capability Loop?

Real capability building looks like a cycle: make an attempt, get feedback against a standard, revise, and improve. That loop is the core problem the session addresses.

In many programs, feedback arrives too late to act on. Revise (and with it, improve) never happens, because managers don't have time to evaluate every piece of work against a shared standard. Feedback exists, but it's often qualitative-only, and it lands after the work is already done — so the loop breaks before it ever closes.

Peers can close that gap. Structured peer review distributes the evaluation load across a team, so feedback against a shared standard happens while there's still time to revise — and the research says peer involvement does more than just relieve the bottleneck.

 

Why Giving Feedback Teaches More Than Receiving It

Two decades of research point to a counterintuitive finding: the person giving feedback learns more than the person receiving it. Evaluating someone else's work forces you to diagnose problems, apply criteria, and articulate why — or why not — something works. That's a far more demanding, and durable, form of learning than passively absorbing critique.

That single insight changes how feedback should be designed into a program: every reviewer is also a learner, and designing employees as reviewers is a deliberate capability-building intervention, not just an administrative role.

 

Key Takeaways

- Feedback exists in most programs, but it's often too qualitative and arrives too late to act on.

- The step most programs skip is revise, because managers can't evaluate every piece of work against a shared standard.

- The person giving feedback builds more capability than the person receiving it.

 

Who This Is For

CLOs, Heads of L&D, and Talent Development leaders trying to move measurement past completions and knowledge checks into real behavior change.

 

Presented by Peerceptiv, built on 16+ years of peer learning research from the University of Pittsburgh.

Feedback Culture: The Untapped Opportunity for L&D to Improve Capability

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